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| The 2011 Peugeot RCZ |
Peugeot is one of the oldest car manufacturing company arround today and just like any other car manufacturing company they have had their fair share of trials and tribulations such as the decline in market share prices by 32% last year,but this time it really seems like things have gone from bad to worse for this car manufacturing giant.
Peugeot reported in the news last week that they are going to close one of their manufacturing plants in the city of France, paris which will see aproximately 8000 jobs being lost.
My concern about all this is more focused on the workload and answers that employees of this company will ask to the public relations practitioners and how will the practitioners deal with the crisis.
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| The new citroen DS3 racing |
Crisis management is a Public Relations function and needs a strategic approach when dealing with crisis of this nature and also the other main concern is how will they find balance since they are the manufactures of Peugeot and Citroen, it is sad that we public relations people need to provide answers not only to the media but also to these soon to be jobless employees and well it is also tragic that the practitioners working for peugeot have not managed to make sure their public relations functions are in line with those of their marketing and quality of their brand.
If there's no money then they can't afford to keep it open. Yes its sad that 8000 jobs will be lost but then if the manufacturing plant doesn't bring in any money...what are they to do???
ReplyDeletebut the issue here is not money but the fact that one of the world famous car manufacture is faced with the reality of maybe closing their plant for good.
Deleteit is not a good idea to close down rather fix the problem i know will it take time but working hard on sustainaing and building new relationship
ReplyDeleteIts not but it is one of the first options that comes to the mind of all big bosses and shareholders.
Deletebu this crisis will have bad impact on the brand and the image of thier orgaisation
ReplyDeleteWell am not sure because in Pr they say there is no such thing as bad publicity and with the publicity they are getting now they might increase car sales by a huge %
Deleteyes bad publicity and image will be created for the company, but the matter at hand cannot be reversed if it comes to the point that they close down so be it.
ReplyDeleteA proper marketing project must be done so that this product bring more money to avoid losing jobs.
ReplyDeleteInstead shutting down, they may sell the rights of manufacturing this brand to other manufaturers. That would be a business move that make sense.
ReplyDelete