Motor manufactures join hands with Saps.



Image:One of the ford focuses donated to Saps

 

People often ask themselves the question of who buys those fancy cars that Saps members patrol and use for everyday crime? well the answer is very  much simple. The cars that are being drived by our so called heroes of humanity comes from car manufacturing companies that always put their public relations elements into practise such as  sponsorships.
Ford motor company of South Africa has handed over more than 200 new Ford Territory cars to the Gauteng Police Department. At hand-over ceremony the Gauteng Police Department took ownership of 250 new cars. The 250 new cars will be used in various special units including Dog Unit, Flying Squad and the Crime-Combating Unit within the province. (read more)





Image: criminals here it comes Vw golf 6

It is fantastic to see not only Ford coming to the party but also Vw South Africa has shown  that sponsorship is important to an organisations success and in this case our policeman and woman are really driving in style thanks to companies like Ford and Volkswagen South Africa.To upcoming public Relations practitioner it is very important to use every important element of Public Relations in your organisation because in my opinion it shows the competence and professionalism that the industry of public relations has and also not forgeting that all this will help your brand become widely recognised and respected.

 

Mercedes Benz is lighting the way for a brighter South Africa

Sourced from:http://www.mercedes-benzsa.co.za

When a person mentions the name Mercedes Benz the first thing that comes to mind is an image of an expensive and luxuries car that costs thousands, well your right but at the same time wrong.

Once again Mercedes Benz has proven not only to its competitors but also to the community as to why it is a very huge brand and successful at the same time.Mercedes Benz has initiated a Corporate Social Investment programme (CSI) in the Eastern Cape were fifteen primary and secondary schools in the Eastern Cape Border Kei Region participate in.



Sourced from:www.mercedes-benzsa.co.za

The decision to establish this project in the particular area was motivated by the fact that East London is the home of the Mercedes-Benz manufacturing plant and the company is committed to investing in developing a new generation of well-schooled citizens in Eastern Cape.The objective is to deliver improved quality of teaching, increased learning and pass rates, ultimately improving the quality and quantity of successful matric candidates and equipping more learners to continue their studies successfully at tertiary institutions in the subjects of maths and science. In addition, Life Orientation education takes place, and Grade 9 learners are offered support with Subject Choice and Career Guidance. The company has proven that for an organisation to be successful it needs to put the needs of those who are needy and help in bridging the educational gap that is between the rich and the poor because with such opportunities South Africa can become a better country for all.(read more)

How to create brand awareness

Small and comfortable: Dj euphonic and his Mini cooper
Source:http://www.google images

Creating brand awareness is one of the best marketing and public relations strategy to use as a company to expand your organisations popularity to your stakeholders. Organisations such as Mini cooper have taken upon themselves to make sure that they use the right face to endorce their product and for them dj Euphonic was that man. The purpose of brand awareness is to make your customers and potential customers aware of your business and its products and services. People often wear what celebrities wear because they look up to this guys so thats why companies such as Mini cooper have used this opportunity to attract young people who are hip and happening and who really love to be seen in the latest cars.


Black and mean: Rick ross with his Maybach
Source:http://www.google images.

Another perfect example of this is the American rap sensation Rick Ross who endorces one of the big and expensive cars which is Maybach and he even named his record label after the brand which goes to show that brand awareness can be very beneficial towards the organisation that is using it to up their sales and create a popularity that is very majestic to  creating a positive image of that brand, which is one of the most important steps in building a business and targeting the right audience is crucial for success.(read more)              



Supercars and Beautiful women



CLASS IS PRICELESS: The new Lamborghini gallado
Source:http://www.worldcarfans.com/112050243982/arrinera



Consumers are often persuaded to buy cars that are luxuries and expensive at the same time, but the question here is whether they are buying these cars because they need them or just because marketers use psychology to manipulate them? well I might not have a clear cut answer but it is true that if you want someone to buy what you selling you have to use psychology to persuade them to buy.

Cars are often associated with beautiful women, which to me that is true because if we look at how some of the largest sports car manufactures like,

 

STYLE AND BEAUTY: Michelle Leroy with the new Masseratti
Source:http://www.myselfanand.com/2011/07/charming-girls-and-supercars/






• Lamborghini
• Porsche
• Aston Martin
• Masseratti

 The extensive use of beautiful women to sell cars is one of the best strategies of making sure that your brand is associated with what your stakeholders love and that is called customer relationship mana . The nice part about the women and cars issue is that it relates to what we guys do which is giving our cars women names to show how much we love our women and cars as well. The cars industry is growing in South Africa and abroad not just because people need cars but because we are psychologically persuaded to think we really need these expensive cars but what can I say because by now everyone should be aware that sex sells(read more).