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| CLASS IS PRICELESS: The new Lamborghini gallado Source:http://www.worldcarfans.com/112050243982/arrinera |
Consumers are often persuaded to buy cars that are luxuries and expensive at the same time, but the question here is whether they are buying these cars because they need them or just because marketers use psychology to manipulate them? well I might not have a clear cut answer but it is true that if you want someone to buy what you selling you have to use psychology to persuade them to buy.
Cars are often associated with beautiful women, which to me that is true because if we look at how some of the largest sports car manufactures like,
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| STYLE AND BEAUTY: Michelle Leroy with the new Masseratti Source:http://www.myselfanand.com/2011/07/charming-girls-and-supercars/ |
- Lamborghini
- Porsche
- Aston Martin
- Masseratti
The extensive use of beautiful women to sell cars is one of the best strategies of making sure that your brand is associated with what your stakeholders love and that is called customer relationship mana . The nice part about the women and cars issue is that it relates to what we guys do which is giving our cars women names to show how much we love our women and cars as well. The cars industry is growing in South Africa and abroad not just because people need cars but because we are psychologically persuaded to think we really need these expensive cars but what can I say because by now everyone should be aware that sex sells(read more).
That is true vinc sex sells but people need to learn that you should not let expensive things define your status or even who you are.Because people try to fit in they forget the more important things in life and focus on the finner things and you will be left in debt.
ReplyDeletewell michell sometimes life is about debt and this is how car manufactures make money by using psychology to persuade customers.
ReplyDeletePersuasion and sex are the two most trusted and means used to sell cars. If it's sexy, why not buy it? People would rather go into debt rather than leaving a fine thing pass by while they're watching.
ReplyDeleteI have to agree because if its sexy then its claasy and that is one of the things that gets us guys to brag.
ReplyDeleteYes I agree with you that sex sells the sexier the car is the more it sells no matter how much it cost. I think that car dealers should also think about as by maybe advertise their cars with sexy guys so that women can also buy more of those sexy cars.
ReplyDeleteAdvertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the hotness gets attached to their brand in the consumer's subconscious mind
ReplyDeleteI think that consumers do not need this cars but buy them because of the power of persuasive language.
ReplyDeleteyes, sex does sells... but let people dont just buy expensive things because of the sake of status...buy because u need or u can afford... people go and ask for loans to buy an expencive car which need to be serviced evry now and then, yet u dont even have money to pay for an insurance
ReplyDeleteI think a car is bought because customers want to sustain or build their image, of couse psychology plays a role in persuading customers to purchase cars and the perception in our society of rich cars associated with quality women is generally accepted.
ReplyDeleteyou should check out the new kia motors advert they are using sex to sell cars
ReplyDeleteSex is one of the weaknesses of men mostly, if you want to get the deal going try to persuade your audience in a modern way.
ReplyDeleteyou know that even if you are ugly but once you bought an expensive car you will turn to be an handsome,even any product that sell by a sexy lady some people get tempted it is an obvious endorsement
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