Supercars and Beautiful women



CLASS IS PRICELESS: The new Lamborghini gallado
Source:http://www.worldcarfans.com/112050243982/arrinera



Consumers are often persuaded to buy cars that are luxuries and expensive at the same time, but the question here is whether they are buying these cars because they need them or just because marketers use psychology to manipulate them? well I might not have a clear cut answer but it is true that if you want someone to buy what you selling you have to use psychology to persuade them to buy.

Cars are often associated with beautiful women, which to me that is true because if we look at how some of the largest sports car manufactures like,

 

STYLE AND BEAUTY: Michelle Leroy with the new Masseratti
Source:http://www.myselfanand.com/2011/07/charming-girls-and-supercars/






• Lamborghini
• Porsche
• Aston Martin
• Masseratti

 The extensive use of beautiful women to sell cars is one of the best strategies of making sure that your brand is associated with what your stakeholders love and that is called customer relationship mana . The nice part about the women and cars issue is that it relates to what we guys do which is giving our cars women names to show how much we love our women and cars as well. The cars industry is growing in South Africa and abroad not just because people need cars but because we are psychologically persuaded to think we really need these expensive cars but what can I say because by now everyone should be aware that sex sells(read more).

VW GOLF 6 GTI vs FORD FOCUS RS



The new 2012 Ford Focus Rs

Cars are one of the major assets that we boys concern ourselves about and the one thing that gets us     excited like a bunch of children with some candy bars is speed. Boys brace yourselves for one the biggest compitators of the VW Golf 6 Gti which is the new Ford Focus Rs.
The new Ford focus Rs is one of the best cars made by Ford motor co in my opinion because it comes with the following qualities(More)

• Engine 2522cc, 20v and 5 cylinder turbo
• 225kw at 6500rpm
• 440nm at 2300-4500rpm
• Transmission six speed manual and front wheel drive
• speed 0-100km in 5.9 sec with 262 top speed

This on its own clearly illustrates that Ford really wants to be the best of the best with this design, Ford is sure turning and making waves wherever it goes and I think its fantastic news to know that VW Golf 6 Gti finaly has a competition but also we have to look at some of the qualities of the VW Golf 6 Gti.

The stuning VW Golf Gti

• Engine 1984cc and 4 cylinder
• Output 5500-6500rpm at 173kw
• 300nm at 2200-5500rpm
• Transmission 5 speed manual and front wheel drive
• Speed 0-100km in 6.6 sec with 247 top speed

The statistics clearly show that if your looking for some mean machine then well look no further because the new Ford Focus Rs is the answer to evereones prayers and its one of those cars that are going to be vintage cars and before I forget this , the will only be a limited number of the new Ford Focus Rs here in South Africa so to those who love speed and can afford to buy this mean machine, I advice them to do so now because these cars may be out of stock soon(Read more)

Nissan comes to the rescure

It is amazing how we were told that the engeneering of Electric cars will bring more benefits and will help save our environment, but it was never mentioned that there will be big problems such as the lack of charging poins were drivers using cars such as the Nissan leaf are suffering from that problem.
Nissan has decided to come to the rescue until IBM's supper batteries or Exxon starts installing charging points.

The question I would like to pose is that was the cocept of inventing electric cars as successfull as they claimed it will be? because it seems like its failing the people but atleast we have companies such as Nissan who have pledged with their partners Charity adopt chargers who will be paying for charging points in the following places:

• Carlifonia
•  Los Angeles 
• San Francisco

Customers will have acces at these charging points for free and Nissan said it will be paying for everything including the electricity that will be used at these charging points.
I would like to say big ups to Nissan and their public relations practitioners for making sure that the relationships they build with their customers are well mantained.
(read more)

Fords Fuel Economy

Source:http//http://blogs.windsorstar.com

Ford is one of the best car manufactures in the world producing cars that fit everyone character, style and most important their needs.When a person goes to a garage to buy a Ford car, he/she expects to spend less on fuel prices which to me has been one of the strongest points of Ford motor co with cars designed to consume less fuel to make sure that people can afford to drive .

According to Green car reports Ford motor co is currently facing image problems which is due to the fact that the people who are driving Ford Focus and Ford Fiesta are complaining about the fuel economy of these cars which to my suprise these cars were voted best fuel economy class of 2012 making them one of the best cars to drive because of their ability to save fuel.



Source://http://dayerses.com/data_images/posts/ford-focus-st/



The perceptions of  people is that Ford is no longer having less fuel economy but its now a gas guzzler and this was said by a whooping 68% of US consumers out of 240 million and 32% still have  good opinion which goes to show that maybe Fords fuel economy efforts are now lacking because consumers are complaining, which in my view its bad for the image of an organisation like Ford who have done so much in the past and this also puts so much pressure on Fords Global Marketing chief Mr Jim Farley who is faced with a huge task of trying to influence their consumers and change these perceptions which is one the functions of Public relations and try to make sure that the company's image is well protected sustained. 

The information used in this blog is taken from: (read more).                                                

                                       

BMW 5 AND 6 SERIES PROBLEMS

When you buy a new car from an expensive and reputable car manufacture like Bmw you expect quality and not quantity.

German giants Bmw who are manufactures of  the best quality cars like Rolls-Royce, Bmw and Mini cooper. Bmw have reported that they are recalling 365 000 Bmw's in the United States namely the 5 series and 6 series models that were manufactured between 2003 and 2010. The German giants said that the problem faced by these cars is the battery cable cover in the trunk was incorrectly installed and this problem could lead to troubles such the cars will struggle to start and the might be cases of fire because the problem is viewed as an electric fault. Bmw says that it will inform all owners of the Bmw 5 and 6 series by mail to bring their cars to the nearest Bmw service garage for a 30 minute service which is free of charge to all the owners. Bmw also announced that they will also be recalling Mini coopers and Rolls Royce over water pumps problem and the most amazing news after all this is that the Bmw group sales are up by 12% at the markets which clearly shows that the PR department came up with a good crisis management strategy that will save the companies image and boosts sales also.

The information on this blog was taken from (read more)

ARRIVE ALIVE-SPEED KILLS

South Africa is one of the countries with a higher rate of deaths in their roads and this happenes largely on holidays. The South African roads are open or wide enough but yet still people are dying and the main question here is that do we always have to blame these accidents on alcohol abuse and reckless driving? When looking at this matter one can also be aware of the role played by Marketing Communications, Public Relations and Advertisement in the problem of car accidents.

The reason why the above mentioned professions play a role is because of the way cars are being marketed today by using the speed of the car as leverage and this tends to influence buyers because they believe what marketers and public relations practitioners tell them and the most sad part is the fact that marketing communication and public relations are responsible for changing their customers perceptions by using strategic communication to persuade them about what is right but according to my view i really think that these guys are also failing because there are campaigns running such as the arrive alive campaign but all of these campaigns have less impact on what is happening in our roads today.

The following statistics show how many accidents took place last year in each province

• Gauteng 200
• KwaZulu Natal 252
• Eastern cape 169
• Northen Cape 35
• Limpopo 155
• Western Cape 127
• Mpumalanga 115
• North West 98
• Freestate 90

The information on this blog can be accessed at (Read more)

Electric cars pure innovation or pure ignorance



the internal structure of a hybrid car


It is a very nice idea that just like countries such as the United States of America, South Africans will also get an opportunity to own what is known as hybrid or electric cars. South Africa has also introduced their own home made Hybrid car called Joule.
Before we can start talking about how wonderful the car is, let us just ask one common question and that question is the question that every concerned South African is asking themselves and that is ,how will South Africa generate the huge amount of electricity needed by these electric cars and will the electricity last for a long period of time?


an electric car being chrged


These cars are aimed at reducing greenhouse emissions but to be realistic that depends on the cleanliness of the electricity grid and that will also raise a question of with almost 80% of the countries electricity being generated by using coal energy how do people get the gurantee of a clean and less harmful oxygen? the other major problem with the electric cars is that South Africa is struggling to make sure that every South African has access to electricity which electricity is becoming one of the most scarce resources .
According to a study done by three professors at Witwatersrand University these cars are producing more greenhouse emissions than your ordinary cars that run by using internal combustion engines .

The question that i would like to ask is how did South Africa host the COP-MOP 17 Conference which was about climate change and factors that impact on it if they know nothing about the implications of an electric car.(read more)